About
AI product builder and fractional product leader. Founding team at a venture-backed AI startup, head of growth at a fast-scaling SaaS, and founder of my own software, mobile, e-commerce, and service companies. That operator experience is what I bring to your business.
The story
The pattern across everything I have done is the same: find the opportunity, build the product, build the brand, acquire the customers, design the systems, and keep running it. Sometimes that meant sourcing inventory from overseas suppliers. Sometimes it meant shipping an iOS app. Sometimes it meant writing the software a field crew opens every morning.
I have done this inside venture-backed startups, where I helped take Hammoq from founding through a $3M seed round and grew LacROI to roughly 1,500 to 2,000 paying subscribers in five months. And I have done it independently, founding and operating Sparks Goods, Scorpion Sweepers, Pole Vault App, and now SparksFlow.
That mix is deliberate. It means I bring both startup strategy and hands-on execution, and I can move between the boardroom conversation and the pull request without handing anything off.
Chapters
Sparks Goods LLC: an Amazon FBA business run end to end — international sourcing, inventory, advertising, analytics, customer service, and the P&L. The first proof that a real business could be built and operated independently.
Head of Marketing at LacROI, growing a reseller SaaS to roughly 1,500–2,000 paid subscribers in five months, and a founding team member at Hammoq, where the company partnered with Goodwill and raised a $3M seed round. Startup strategy, positioning, and acquisition at speed.
Scorpion Sweepers modernized a traditional service business around a purpose-built platform for admins, technicians, and customers. Scorpion Hot Spots turned that field data into a public, community-driven map.
Pole Vault App shipped to the App Store from concept through curriculum, brand, and distribution. Sparks Fitness is following the same path toward Google Play.
An MBA concentrating in AI, and SparksFlow: an AI workspace where multiple businesses, workflows, and models share one context. The operating experience becomes the software.
How I work
I have carried the P&L, hired the crew, and answered the support tickets. I bring that perspective to every recommendation.
Strategy that does not turn into working software is a cost. Every engagement produces something you can use.
I am enthusiastic about AI and skeptical of hype. The question is always: what does this return for the business?
I build systems that let a few people do the work of many. That is the whole point of the technology.
Currently
Building SparksFlow, finishing an MBA with an AI concentration, and taking on a small number of client engagements where the work is interesting and the fit is right.
Applying AI to strategy, analytics, and organizational decision-making.
An AI-native workspace for operating multiple businesses with shared context.
Agentic systems and workflow automation that do real operational work.
Helping organizations implement AI and modernize digital operations.
Rapid prototyping of AI-native applications with modern tooling.
Continuing to launch, operate, and grow independent products.
Experience
Founder, AI Product Development
Case studyFounder, Digital Operations & Product
Case studyFounder, Mobile Product
Case studyFounding Team, Head of Marketing
Case studyHead of Marketing
Case studyFounder, E-Commerce Operator
Case studyEducation
University of Southern Indiana
In progressConcentration: Artificial Intelligence
Focused on the application of artificial intelligence within business, strategy, management, analytics, and organizational decision-making.
Grand Canyon University
CompletedGraduated with Honors
A foundation in human behavior, motivation, and decision-making that informs product, UX, and growth work.
Capabilities
Not a marketer, developer, or entrepreneur alone. The strength is operating across all four disciplines at once.
Work with me
Tell me about the problem you are trying to solve. I reply personally within two business days with an honest read on whether and how I can help. The lowest-friction way to start is a $750 AI Opportunity Audit.